Big picture - Why invest in Next Fifteen Communications Group Plc
Next Fifteen Communications Group Plc Snapshot
Next 15 aims to become the world’s largest and most respected specialist communications group. To do this, the Group continues to build a portfolio of businesses that cater to the subtly different needs of the various market sectors and geographies in which it operates. At the same time, the Group seeks to attract the best talent in the industry by creating excellent career paths that enable people to take part in international business and, where appropriate, help with the formation of new Group businesses, new service divisions, or new international locations.
Next 15 remains ambitious and is committed to expanding the international presence of its existing brands, with the possibility of further acquisitions if the strategic fit and value is compelling.
Next 15 owns eighteen marketing businesses. Five are independent communications brands, with three specialising in the technology sector (Bite, Text 100 and The OutCast Agency), and one in the consumer space (M Booth). The group also owns three agencies with a focus on digital (Beyond, bDA, Connections Media and Velocity), a B2B marketing agency (Twogether), a programmatic advertising technology business (Encore), a market research company (Morar), a digital content marketing agency (Story), a policy communications firm (Vrge), a creative agency (ODD London), a B2B technical marketing communications agency (Publitek) and an investor relations consultancy (The Blueshirt Group). Lastly the Group has established its first marketing software business in agent3. All brands operate as autonomous businesses, allowing the Group to service competing clients.
ODD is an integrated creative agency that works with some of the world’s best-loved fashion and lifestyle brands. It translates ambition into results, through clear insight and strategy, skilfully brought to life.
Over the last twelve years it has delivered beautifully crafted and award winning campaigns for a broad range of clients including Mr. Porter, Levi Strauss & Co, Eastpak, Dr. Martens, Diageo, Sony and adidas.
Pinnacle Marketing Communications has been implementing integrated, deeply technical content-based marketing communications campaigns for engineering-oriented B2B technology companies since 1996. The agency specializes in the electronic, industrial engineering and technology sectors and helps clients reach audiences in Europe, the Americas and Asia in industries ranging from automotive and aerospace through industrial automation and manufacturing to consumer electronics and medical. At the heart of everything we do is the creation, re-purposing and delivery of content that drives engagement with our clients’ customers, prospects and stakeholders, wherever they are in the world.
Staffed and run by engineers, technical experts, ex-journalists and multi-lingual specialists, Pinnacle brings in-depth understanding and experience of technologies, services, applications and target markets to each and every campaign. And, as a full service consultancy, we help clients to raise their profile, capture interest, nurture prospects and gain actionable leads through branding and messaging support, content marketing, PR, advertising and digital outreach.
Pinnacle is based in London, UK and has clients throughout Europe and the USA.
Publitek transforms traditional B2B content marketing and PR into results-driven, integrated digital marketing. Led by engineers that understand deep technology and engineering markets, it maximises return-on-investment for its clients through smart, creative marketing and uses advanced analytics to reveal actionable business insights. Headquartered in Bath, UK, Publitek has clients throughout North America and Europe and offers global services, partnering with like-minded specialist agencies to extend its reach into China, Taiwan, Japan and Korea. Publitek was founded in 1998 and joined Next 15 Communications in March 2016.
We are a B2B marketing agency, with a passion for technology.
From brand awareness and direct response, to demand generation and sales enablement, we are incredibly excited to work with leading global technology brands including Brocade, Intuit, Symantec, Lenovo and Microsoft.
We plan and create fully integrated campaigns with one purpose in mind: to make them work for you. And we don’t just stop there: we also help our clients develop and grow scalable partner channels to market to realise the tangible market opportunity – from strategy and program development; to partner recruitment and on-boarding.
Our dedicated channel marketing platform (partnermarketing.com), offers uniquely motivating sales enablement tools that are used by over 250,000+ partners worldwide and growing. Clients tell us that they love our ideas, our approach and our endless enthusiasm to finding new ways of solving problems; and not forgetting the tangible results we produce for them.
Too much B2B marketing comes from the “Me Too” strategy deck.
Velocity’s writing a new playbook that challenges convention, shakes up audiences and moves markets.
We’re a B2B content marketing agency with offices in London and New York. We’re punching way above our weight with everyone from major global tech companies to hot, Silicon Valley start-ups.
We help our clients tell compelling stories and take a stand on the issues that matter most to their prospects. We do it with sharp positioning, tightly focused strategies and hard-working programs delivered with a confident voice, exciting design and engaging user experiences.
Our content performance practice designs and tracks revenue-generating programs that integrate lead nurturing, analytics and CRM.
We’re pioneers in B2B content marketing and we practice what we preach—publishing a varied program of unconventional content about content.
In 2016, we won the Content Marketing Institute’s ‘Agency of the Year’ Award (for agencies with <100 staff).
Vrge is a strategic communications firm guiding industry leaders and upstarts through markets upended by new technologies and business models. With decades of experience and a track record of successful strategic campaigns in technology, business, and politics, Vrge is the partner you need to navigate the politics of disruption.
agent3 was created with a mission to link sales and marketing more closely to drive competitive advantage. Using the three ‘agents of change’ at our disposal – data, technology and content – we believe that we can help our customers build evidence-based marketing strategies.
agent3’s insight3 software platform and engagement services help the world’s most progressive B2B enterprises generate a bigger, higher quality pipeline that is quicker to close from key accounts.
bDA – Strategy, Digital & Creative for Technology
When it comes to marketing in tech, focus and experience is everything.
We know what your technology does and why it matters. We know how tech customers buy. And we know how tech companies work on the inside and we fit in quickly. For over a decade, we’ve tested, we’ve challenged, we’ve proven what works and we are experts at getting things done in fast-moving technology businesses.
Our mission is to make technology marketing much, much more effective by being more informed, more insightful, more creative and more nimble than you ever though it can be.
Beyond is a design and technology ideas company. We help ambitious companies chart new territory in a tech-driven world, building technology-based solutions that shape ideas into products and strategies with market value. We fuel momentum with team and process design, establishing the methods and mindsets that move businesses forward.
The company was founded in 2010 from a digital design studio, an analytics group, and a content agency. Today we are 150 product design experts in San Francisco, New York, and London. Our clients are some of the world’s leading innovators and firebrands, including Apple, Google, Airbnb, Novartis, UBS, Facebook, Sainsbury’s, Virgin and Viacom.
In 2012, Beyond was recognized by Marketing Magazine’s Revolution Awards as the Best Start Up for our “innovative approach to digital” and accelerated growth. In 2014, we were shortlisted for Marketing Week’s Data Strategy Awards and shortlisted twice for the Webby Awards. In 2015, we were Digital Agency of the Year at the SABRE Awards, received UX Magazine’s Design for Experience award, and took Gold at the Davey Awards.
Bite is a communications firm. We are storytellers at heart, and love nothing more than embarking on creative campaigns designed to build brands. From product launches and events, through media training and crisis management, to influencer identification and outreach, our work fuses data with thoughtful strategy with flawless execution. Everything we do is grounded in audience insight, designed to help brands matter in a world where it is increasingly difficult to cut through the noise.
We shape our clients’ messaging and help set their positioning to tell their brand’s true story. We combine data, journalistic instincts, and technology to create stories that provoke action. We bring client stories to life in a way that speaks directly to audiences and, in turn, delivers real business results.
We create and manage influencer campaigns that spark action within the communities that matter the most. We are everywhere our clients’ audiences are, optimising content to have the biggest impact and return. Our community managers run campaigns across consumer and corporate channels, pinpointing and nurturing influencers, analysts, and online communities who’ll advocate on behalf of our client brands.
We work with clients who want to challenge convention and disrupt markets. They include some of the biggest brands in the world like BAE Systems, Hasbro, KKR, LinkedIn, SoftBank Robotics, Telefonica, and Tinder, as well as innovative start-ups and scale-ups like ChargePoint, Hootsuite, and Jaunt.
The Blueshirt Group provides capital markets expertise and strategic financial and media relations counsel to growth companies and venture capital firms globally. Founded in 1999, our firm has earned its reputation as a leader in investor relations (IR), financial communications, financial media relations and crisis management.
Blueshirt has managed IR programs for more technology-related IPOs than any other firm in the past decade and represents many of the best-known and top-performing IPOs. Their client base also includes existing public companies as well as pre-IPO companies at various stages of development. In addition to technology, their sector expertise spans clean tech, branded consumer and a variety of other industries.
The Blueshirt team is comprised of Wall Street and industry veterans who have extensive relationships and established credibility with analysts, bankers, institutional investors, VCs and the media through years of strong execution. A deep knowledge of their clients, and their industries, and the capital markets enables Blueshirt to deliver strategic value and give our clients a competitive advantage, all at a fraction of the cost of building an in-house staff. Through collective experience, Blueshirt have dealt with virtually every financial communications challenge that clients may face.
Connections Media is a full service digital agency specializing in public affairs. Founded in 2004, the company is comprised of veteran strategists, designers, developers, digital marketing and analytics experts, and social media savvy content creators. The firm provides complete digital campaign services including: strategy, design, digital advertising, analytics, custom content, and bespoke technology development to select political, advocacy and corporate public affairs clients. The agency has been recognized with numerous industry awards and nominations including multiple Webby awards, and multiple Emmy nominations for digital content.
As a full service digital agency, Connections Media possesses extensive in-house capabilities to develop, implement, and manage complete interactive programs. The firm has orchestrated successful campaigns for numerous high-profile clients when the stakes are at their highest.
There is no single template for an effective digital campaign. The client’s specific goals and available resources always determine the approach. Above all else, Connections Media is known for its experience, creativity, innovation, and results.
Connections Media has offices in Washington DC and New York City.
Encore Digital Media is an agency that works with B2B publishers, agencies and advertisers to deliver premium programmatic media placement.
The Encore team have all worked in digital B2B publishing and advertising and are using this specialist knowledge in line with cutting edge technology and exclusive data to deliver programs that go above and beyond the traditional world of B2B marketing to niche audiences. We have global reach and expertise with a strong focus on UK, US and APAC regions.
We specialise in running campaigns that amplify content, build credibility and raise brand awareness for B2B advertisers.
M Booth runs on two words: Be Inspired. From the people we select for our teams to how we work with our clients to the passions we pursue outside the office, innovation, creativity and inspiration shape every part of our organization.
We are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills or unleashing game-changing insights that result in campaigns that win in the marketplace.
At M Booth, 150 employees share one title: Ideapreneurs. We think big. Move fast. And are proud of our resourceful, entrepreneurial mindset. A highly-collaborative team of account planners and media connectors, data-driven researchers and digital designers, communication experts and content makers. Creating impact for our clients through insight and innovation, we’re an agency that punches way above its weight.
At M Booth, our guiding principle is “how we do anything means everything.” Apparently, the industry has noticed: we have been awarded The Holmes Report 2016 Overall Agency of the Year and 2016 Consumer Agency of the Year; the 2016 PRWeek Midsize Agency of the Year; and the 2016 PRWeek Best Places to Work.
MIG businesses include two full service research agencies Morar and HPI; the data collection agency VIGA; the drinks and licensed trade specialist Cardinal; the shopper research and consultancy agency Envirosell and the internet’s fastest growing survey panel Crowdology.
The OutCast Agency is a communications and marketing agency with locations in San Francisco, New York and Los Angeles. Our mission is to partner with leaders and disruptors to build brands and create value. We pair strategy with execution to build integrated brand experiences for consumer and enterprise companies. Through communications and marketing, we breathe life into brand stories. Our client’s business goals serve as our guide.
We collectively own our clients’ challenges and share in their successes, because achieving the best for our partners takes all of us. Since opening our doors in 1997, our values have remained the same: Excellence. Integrity. Balance. Combined, these values build the culture of The OutCast Agency. They’re how we measure ourselves internally and what we look for in new colleagues. They are the driving principles for the work we do, our interactions with clients and each other, and our individual and collective ambitions.
Story is a pathbreaking digital-first, content-focused advertising agency. Our differentiating capability is the integration of all the traditional and non-traditional skills needed to define a brand, to engage audiences on all channels and to take the lead in creating success for our clients. Our core skill is creating engaging content that people want to share through breakthrough creativity. In particular, we help find the truth of a brand, craft it into a compelling story, and launch the most appropriate executions for any challenge. We do all this by integrating our teams across five overarching areas of expertise comprised of Brand Strategy, Media Planning, Creative Development, Creative Technology, and Analytics. Simply put, Story is purpose-built to create advertising programs that are great stories—engaging, entertaining and useful. Our work spans integrated campaigns, through-media editorial, digital, film and innovations assignments.
Story Worldwide has offices in New York and Seattle.
Text100 is a global integrated marketing communications agency with more than 600 consultants across 22 offices worldwide. Since 1981 Text100 has been helping disrupters open up existing markets and the disrupted navigate new ones. We’ve simplified complexity, shaped reputations and sparked movements for some of the world’s biggest brands, including Adobe, British Airways, Cisco, IBM, Cartoon Network, Vodafone, Suntrust, Four Seasons and Xerox to name a few.
We rein in the hype, unravel the complex and champion the ambitions of companies in almost every sector – from tech, retail and commerce to travel, tourism and finance. While creativity is a fundamental part of our DNA, good ideas don’t just come out of thin air. Text100 follows its I.D.E.A. methodology to help identify what matters to target audiences so that they can create integrated stories that fuel conversation, inspire action and drive advocacy with the ability to make your words matter.
Text100 has been recognized with Cannes Lions, SABRE awards and many other accolades, including Global Technology Agency of the Year 2015, a Leading Digital Consultancy in APAC, The Best Midsize Agency to Work For in the US, one of the UK’s Best Small Companies and shortlisted for PRWeek’s Global Agency Of The Year Award 2016.
BOARD OF DIRECTORS
The Company has received notifications of the following interests in 3% or more of the issued ordinary share capital carrying rights to vote in all circumstances) of the Company. The percentage holding is based on the Company’s issued share capital at the date of the notification:
Shares of 2.5p each
|% of Ordinary Share Capital|
|Liontrust Investment Partners||10,298,107||13.99%|
|Octopus Investments Nominees Ltd||7,387,853||10.04%|
|Herald Investment Management||5,231,796||8.76%|
|Mr Tim Dyson||5,077,997||8.47%|
|Standard Life Investments (Holdings) Ltd||5,068,139||6.92%|
|Hargreave Hale Limited||3,785,000||6.33%|
|Aviva plc & subsidiaries||3,573,273||5.07%|
|Investec Asset Management||2,846,045||4.24%|
|Mr Thomas Lewis||2,804,000||4.79%|
|River and Mercantile Asset Management LLP||2,820,549||4.72%|
|Slater Investments Ltd||2,862,700||3.97%|
|J O Hambro Capital Management||1,846,000||3.09%|
Next Fifteen Communications Group plc.
75 Bermondsey Street
Tel: 020 7908 6444
Nominated Adviser and Brokers
2 Gresham Street
2 New Street Square
8 Canada Square
Capita Asset Services
34 Beckenham Road