Flexiroam (ASX:FRX) has signed a partnership agreement with Grab, a leading ride-hailing platform in Southeast Asia, as a partner in the GrabRewards Loyalty Program.
Flexiroam offers globally unified voice and data services for mobile users. Its flagship data roaming product Flexiroam X, can be used in over 100 countries.
The company’s offers will be advertised to Grab users via the GrabRewards Program and Grab users can redeem Flexiroam's free data and discount offers using their Grab points.
Founded in 2012 in Malaysia, Grab has expanded to cover over 34 cities across 6 countries, which are Malaysia, Singapore, Thailand, Vietnam, Indonesia and the Philippines.
Grab operates the largest transportation network in the region with up to 1.5 million daily bookings.
The new partnership will see Flexiroam featured in Grab’s marketing channels such as their app, press release and blog.
Partnering with Southeast Asia's leading ride-hailing platform allows Flexiroam to gain exposure to over 33 million Grab customers, providing an opportunity for Flexiroam to leverage on Grab’s extensive user base.
In addition, Grab will offer targeted marketing to specific segments of its user base that are considered ideally receptive to Flexiroam’s offerings.
Flexiroam finished the December 2016 quarter funded for the new calendar year with circa $4.2 million in cash.