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Manalto launches smart marketing initiative in the U.S.

Manalto’s software is used by organisations to manage social media.
Social media is a key ingredient in overall marketing strategy

Manalto (ASX:MTL) has launched its smart marketing initiative for franchises at the International Franchising Expo in New York - North America’s largest franchising event.

Manalto’s cloud-based software delivers capability for managing social media including controls to support organisational brand management.

An enterprise can centrally publish content and update brand assets across hundreds of its social media pages spanning multiple platforms using Manalto software.

The company has received interest for its smart marketing platform at the International Franchising Expo which is expected to generate substantial lead flow.

Social media is now recognised as a key ingredient in overall marketing strategy and social media management is a growing problem for managers.

Software as a Service (SaaS) models such as Manalto is gaining increasing traction in this market.

Industry sources predict SaaS revenue to reach US$160 billion in the next three years.

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