Nanoco Group PLC has welcomed a European Commission ban on using cadmium in TVs and displays.
The embargo comes into effect in October 2019 as part of the Restriction of Hazardous Substances Directive, which recognises the element as the most hazardous heavy metal - ten times more toxic than mercury or lead.
Why is Nanoco passing opinion? Well, it is the maker of cadmium-free quantum dots, which are tiny semi-conductors that can be used in flat screen displays, LED lighting and bio-imaging.
Chief executive, Dr Michael Edelman, said: "This is a much-needed decision, which will provide market certainty as to the end date of cadmium use in TVs and displays, with immediate effect for lighting.
“The European Commission is putting the health of consumers first and removing deadly cadmium from these household products in an expedited timeframe."