The AIM-quoted company has launched its new ‘hardcore’ Land of Magic game and has also added Nanbat Wingabar to its Lucky Wingabar casual online gaming platform.
Like most of MySQUAR’s other games, Land of Magic will run on a ‘freemium’ model, which means that it is free to download and play up to a certain level, after which players will have to start purchasing in-game items.
It is a massively multiplayer online role-playing game (MMORPG) – think World of Warcraft – and is the first such game to be targeted at the Myanmar market.
The game, which has been developed for both iOS and Android, is expected to benefit from MySQUAR’s existing user base of other games as well as from the integration with Telenor Myanmar which makes paying for in-app purchases much more straightforward.
Land of Magic will replace WuKong, the group said, as it “feels it will create greater revenue opportunities”.
As for Nanbat Wingabar, that’s a new lottery game that received a “strong reception” during an initial test phase earlier this year.
“MySQUAR is pleased to bring the first MMORPG game to the Myanmar market and the company will continue to deliver live action game formats unique to the Myanmar market,” said chief executive Eric Schaer.
He added: “The company remains focused on achieving monetisation targets and building new partnerships.”