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Brave Bison creates video marketing campaign for Japan’s largest airline

The campaign for All Nippon Airways featured five social media influencers who filmed travel videos to show off the best of the airline
all nippon airways planes
The purpose of the campaign is to attract new customers to Asia

Digital media and social video broadcaster Brave Bison Group PLC (LON:BBSN) has won the contract to create a video marketing campaign for All Nippon Airways – the largest airline in Japan.

The campaign, called Journey By Design, features five social media influencers and is part of a multi-platform strategy to attract new customers to Asia,  Brave Bison said.

READ: Brave Bison appoints a commercial director as its new CEO bolsters the group’s management

The five Instagram and YouTube stars – Kevin Hendrawan, mingjai14, Haley Dasovich, KIMDAX and newapplerial – were flown to Japan to explore the country and take part in an “exciting Instagram challenge”.

While they were travelling, the influencers filmed a travel vlog and uploaded it to their channels, showcasing the ANA experience to their thousands of followers.

"ANA's Journey By Design is a great example of a campaign that plays to our core strengths - the creation of an effective campaign idea; our Influencer network in the region and globally; and our experience of producing innovative, engaging video content,” said Brave Bison’s general manager for APAC David Nicholls.

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