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Mitula Group on track for 20% revenue growth in fiscal 2017 as it rolls out new products

It operates 110 vertical search sites across property, employment, motoring, and fashion.
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The group operates 10 property portals in nine South East Asian countries

Mitula Group Ltd (ASX:MUA), a leading global classifieds group is well-placed for a positive fiscal 2018 with a number of growth initiatives in the pipeline.

Some of these will be detailed in the coming weeks when the company delivers its interim result.

Mitula currently expects to report strong year on year revenue growth of 20%, equating to circa A$33.5 million for the 12 months to December 31, 2017.

Vertical business model

The Mitula Group was founded in 2009 and is a leading digital classifieds group operating vertical search, portals, and transaction based sites.

It operates 110 vertical search sites across property, employment, motoring, and fashion in 52 different countries and 19 different languages.

These sites operate under the Mitula, Fashiola, Kleding.nl, Nestoria and Nuroa brands.

The group operates 10 property portals in nine South East Asian countries under the DotProperty and Thailand-property brands.

Visits monetised through provision of products and services

Mitula generates revenues from visits to the sites using a range of strategies.

The company generates click space revenue for Google AdSense and cost-per-click native ads and other advertising products.

Transaction based income is derived through cost-per-acquisition, cost per-lead and commission sharing products.



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