Gfinity Plc (LON:GFIN) has announced that UNILAD esports team, backed by its global media namesake, will join the third season of the Elite Series, taking place in the Gfinity Arena in London next month.
As part of an agreement, UNILAD will host content from the third season of the Gfinity Elite series across multiple channels during eight weeks of competition.
UNILAD - the internet media company owned by Liam Harrington and Sam Bentley - provides social news and entertainment with a social-first approach. It was named the top Facebook page and online video channel in the world in 2016 and has 50mln fans worldwide.
Neville Upton, chief executive of Gfinity, said: “The signing of UNILAD combined with the strength of its global audience will enable the Gfinity Elite series to attract new fans and become an even more exciting proposition for commercial partners and inventors.”
Season One of the Elite Series created 180 hours of live broadcast viewed by over three million people in more than 30 countries, with Elite Series Season Two receiving over 5mln live views.
Season Three of the Elite Series is scheduled to start on March 9.
Esports teams will compete head-to-head on the computer games EA SPORTS FIFA 18, Rocket League and Street Fighter V for a share of the £250,000 prize pool.
In a note to clients, analysts at Shore Capital said that the addition of UNILAD to an already impressive international roster reinforces their view that Gfinity offers a compelling proposition to its commercial partners.
They said this positive view is supported by expectations of substantial growth in the value of the esports market, the appeal of esports to a growing international audience and GFIN’s reputation for delivering high quality competitions (on and offline) and industry leading esports broadcasts.
In early morning trading, Gfinity’s shares were up 0.8% at 18.15p.
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