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The Marketing Group targets South-East Asia with One9ninety agency contract win

The Nasdaq–listed marketing network said One9ninety’s social media strategy would aim to build awareness of the LEDVANCE brand and products, with an option to extend the appointment across more South-East Asian markets
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TMG said LEDVANCE were looking to convey their solutions to a more targeted audience

The Marketing Group PLC (TMG) (NASDAQ:TMG) said its One9ninety unit has been appointed as social media agency of record for lighting company LEDVANCE GmbH, in a partnership initially covering Malaysia and Singapore.

The Nasdaq–listed marketing network said One9ninety’s social media strategy would aim to build awareness of the LEDVANCE brand and products, with an option to extend the appointment across more South-East Asian markets.

READ: The Marketing Group appoints CTO to devise tech strategy

The company added that LEDVANCE - one of the world’s leading lighting companies carved out from German firm Osram - is looking to the digital space to better convey their solutions to a more targeted audience.

Laurent Verrier, chief executive and founder of One9ninety, said: “We are excited to be kicking off 2018 with several new client wins. Working with LEDVANCE, a company at the forefront of technology that commits to maximizing user experience, perfectly matches our own philosophy of creating innovative content and campaigns that put consumers at the centre.”

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