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Disney's ESPN starts new direct-to-consumer steaming services as TV subscriptions slide

New service will offer such as live sporting events, films
Disney store
The move comes as more people use smartphones for content

ESPN, the sports-broadcasting company owned by The Walt Disney Co. (NYSE:DIS), today launched ESPN+, its first foray into direct-to-consumer streaming services amid declining cable-TV subscribers.

ESPN+ will cost US$4.99 a month and will offer content such as live sporting events as well as original shows and films.

Disney said in November that fiscal fourth-quarter net profit dropped 1%, hurt by lower advertising revenue and higher program costs at ESPN. Cable-TV services have been losing paying subscribers as more people get content on smartphones.

Disney shares were little changed at US$100.38 at 12:27 p.m.

 



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