Sign up
Tech Capital

Mporium eyes boosts from GDPR and Cambridge Analytica/Facebook scandals

Advertising and marketing platforms that rely on the targeting of individuals’ personal data will be ‘severely exposed’ by the Cambridge Analytica investigation and the incoming GDPR legislation, Mporium believes
Facebook logo
Who's using your personal data?

Digital advertising group Mporium PLC (LON:MPM) expects to benefit from the fall-out from the Cambridge Analytica/Facebook data use scandal.

Advertising and marketing platforms that rely on the targeting of individuals’ personal data will be ‘severely exposed’ by the Cambridge Analytica investigation and the incoming GDPR legislation, Mporium believes.

READ: Mporium Group appoints Glyn Shadwell as new chief operating officer

GDPR will give Mporium’s own platform, known as IMPACT, a ‘critical business advantage’ as it can boost the effectiveness of campaigns without the use of personal data.

IMPACT focuses on events and when to reach an audience rather than the individual, added the AIM-listed firm.

While currently focused on Google and Facebook, the technology is advertising venue agnostic and can be used anywhere if any advertiser wants to switch 

Mporium spent heavily on IMPACT in 2017 to upgrade the platform, but helped by a one-off credit reduced losses to £3.87mln on revenues of £1.98mln (£1.82mln).

Nelius DeGroot, chief executive, said: "The momentum generated by the business, as well as IMPACT's improved functionality, has provided a strong basis for growth in 2018.”

PhilW.jpg
Why Invest In Mporium Group PLC? Read More Here

Register here to be notified of future MPM Company articles
View full MPM profile View Profile
View All

Related Articles

Apps on a smartphone
“As of today, appScatter tracks 1.2bln app URLs, from 10.7mln apps and 2.9mln publishers,” chairman Clive Carver told shareholders at the AGM in June

© tech Capital 2018

Tech Capital, a subsidiary of Proactive Investors, acts as the vanguard for listed tech companies to interact with institutional and highly capitalised investors.
Headquartered in London, Tech Capital is led by a team of Europe's leading analysts and journalists, publishing daily content, covering all key movements in the Technology market.