BT Group PLC (LON:BT.) has said BT Sport is to show the final of the UEFA Champions League for free online via YouTube, the BT Sport app and btsport.com later on this month.
The FTSE 100-listed firm said in a statement that the final on Saturday 26 May in Kiev, which will see Liverpool FC take on Spain’s Real Madrid, will also be made available online to millions of additional fans who do not yet subscribe to BT Sport.
The group said the earlier UEFA Europa League final match between Atletico Madrid and Marseille in Lyon on Wednesday 16 May will also be shown for free in the same way.
It added that the move supports the broadcaster’s promise to make televised sport accessible to more people.
The matches will be available for free to watch on YouTube in 4K UHD at youtube.com/btsport, the BT Sport app and btsport.com and available for BTTV subscribers on BT Sport 2 and BT Sport 4K UHD.
Pete Oliver, BT Sport’s managing director marketing and sales, consumer, said: “We have always said that we want to make top quality sport available to more people and so once again we will be making the UEFA Champions League Final and the UEFA Europa League Final available to all to watch online for free.”
He added: “This season we have shown some absolutely amazing games and have had some of our biggest games to date with our UEFA Champions League viewing figures up by 47% this season.”