Bango plc (LON:BGO) has announced that millions of Entel subscribers in Chile are now able to pay using their phone bill for the ‘massive array of content and services’ sold in Google Play, including Minecraft, Tinder and Google Play Music.
The AIM-listed mobile commerce company said pre and post-paid subscribers can simply click-to-buy using carrier billing, placing the charge on their Entel phone bill, for instant access to their favourite games, music, movies and more.
Bango said Latin America is the world’s second-fastest growing mobile region, yet over 70% of Latin Americans being untapped. Carrier billing enables anyone with a mobile phone bill to fully engage in the online ecosystem.
To ensure continued carrier billing sales growth Entel, the largest operator in Chile, can use Bango comparative intelligence technology to evaluate their performance and boost both users and payment conversions.
Ray Anderson, CEO of Bango, said: “Driven by increasing smartphone adoption and internet access people are spending more time and money on their phones, driving unprecedented growth in digital commerce. Increasing financial inclusion across the globe is a core focus for Bango.”
He added: “This is the first Direct Carrier Billing launch for Google Play within South America. It follows the first Direct Carrier Billing launch for Google Play across Latin America with AT&T Mexico in 2015, also through the Bango Platform."
In early morning trading, Bango's shares rose 0.66% to 152.0p.