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Bridgeline Digital's stock sinks a day after bank deal sent shares soaring

The stock gave back most of its meteoric gains to settle into more modest territory
A computer laptop
The company provides cloud-based web content management, e-commerce and marketing automation services

Bridgeline Digital Inc. (NASDAQ:BLIN) shares gave back much of their previous day's gains as investors booked profits in the provider of cloud-based web content management, e-commerce and marketing automation services.

The Burlington, Massachusetts, company announced Tuesday that it had scored a deal to power a full-service bank’s digital footprint. The stock more than doubled intraday on the news but pulled back to a still-impressive 75% gain to close at US$2.30. 

The stock has lost another 24%, falling to US$1.75, in afternoon trading Wednesday.  

READ: Bridgeline Digital’s stock rockets after scoring deal to power bank’s customer experience

The engagement includes a three-year SaaS subscription to Bridgeline’s Unbound Digital Experience Platform, which includes marketing and content modules for marketing automation and web content management.

The implementation will leverage Bridgeline’s core templates and modules which are pre-built, mobile-friendly components that can be tailored to accommodate the bank’s branding requirements.

Contact Uttara Choudhury at [email protected]

Follow her on Twitter: @UttaraProactive



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