Playworks' Jasper Smith tells Proactive Investors they're a developer and publisher in the games space - with a particular focus on 'instant messaging games'.
''They're friction-free, super fast and completely social'', Smith says.
''This opportunity's a bit like going back to the dawn of the app store 10 years ago''.
''If you look at the IM games opportunity at the moment it's exactly the same .. there are very, very few developers .. the difference is that there are now billions of users''.
Playworks is currently looking to raise around £3mln to grow and expand its product offering.
For further details on the fund raising contact Darren Winter at [email protected]