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appScatter hopes new in-app billing solution will build awareness among app developers

By launching its Android Software Developer Kit, appScatter hopes it will build awareness of its brand among the 25mln or so app developers across the world
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In-app billing allows users to pay for additional features once they’ve downloaded an app

AppScatter Group PLC (LON:APPS) has launched its Android Software Developer Kit which will allow developers to integrate in-app billing into their apps.

In-app billing allows developers to sell additional virtual content – things like virtual money, premium services or extra levels on a game – after the user has downloaded the app.

READ: appScatter’s neat solution positioned to be a long-term winner

By using the SDK, developers will be able to “conveniently integrate” in-app billing to multiple Android app stores worldwide, including Amazon, Bemobi, Samsung and the Google Play Store.

It uses each store’s in-app billing service, or a third-party carrier billing service for app stores without in-app billing, enabling developers to monetise their apps across a wider market, including the 50 app stores appScatter supports.

All about raising awareness

The SDK is an open source project, meaning that Android developers themselves can contribute to its ongoing maintenance and development.

The thinking behind this is that it will build awareness of appScatter among the 25mln-strong worldwide developer community, which in turn it hopes will drive user growth of its platform.

"With the release of the SDK, we are confident that as we help developers monetise their apps across more stores, we help them make more revenue and, in turn, the developer community sees the massive benefit of using appScatter to distribute and manage their apps,” said founder and chief executive Philip Marcella.

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