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F1 partners with Mercia Tech's VirtTrade for digital cards platform

VirtTrade offers F1 a new and alternative take on presenting our mix of content
F1 car
Digitally collectible now

Formula One fans are to get the opportunity to swap and trade digital cards through a tie-up with VirtTrade, one of the stable of companies backed by Mercia Technologies PLC (LON:MERC).

Adam Crothers, F1’s head of digital new business said: "VirtTrade offers F1 a new and alternative take on presenting our mix of content as well as a new entry point for fans.

WATCH: Mercia Technologies PLC focused on scaling innovative businesses in the UK regions

“We think their unique take on collectibles gamification will be a hit with our current fan-base too and the product offers a game type environment that isn't simply simulation based."

VirtTrade also recently signed a three-year collaboration with Valiant Comics (Shadowman, Quantum and Woody) to develop an extensive digital collectibles app based on the company's characters and titles.

Mercia Tech specialises in start-ups in the Midlands and North of England and Scotland.

Shares in Mercia rose 1.5% to 35p.

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