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Ebiquity surges as CMA provisionally clears sale of Advertising Intelligence business

The CMA has provisionally found that the proposed merger between Nielsen and Ebiquity does not raise competition concerns
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This provisional clearance takes into account the declining demand for advertising research relating to traditional media

Shares in Ebiquity PLC (LON:EBQ) rose after the Competition and Markets Authority (CMA) provisionally cleared the sale of its Advertising Intelligence business.

The CMA has provisionally approved the sales of the business to Nielsen Media Research Limited on an unconditional basis.

READ: Ebiquity's proposed sale of its advertising intelligence business gets the thumbs-up from Numis

The CMA is scheduled to give its final verdict on the disposal by December 9.

"We are encouraged by the CMA's provisional findings report following its in-depth investigation. The planned disposal of Advertising Intelligence to Nielsen will allow Ebiquity to continue investment in its core consultancy practices, better align the business to the significant market growth opportunities and materially reduce net debt," said Michael Karg, the chief executive officer of Ebiquity.

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