Tinybeans has more than 1.1 million monthly active users who rely on it as their primary platform for capturing, storing and sharing their children’s life stories.
The life insurer has selected Tinybeans for its unique ability to engage parents at the moment they begin to think about life insurance for their growing family.
Tinybeans will help introduce life insurance offerings through bespoke campaigns targeting specific segments of its hyper-engaged audience.
The contract is through calendar 2019 and will have an immediate impact on revenues. Payments related to the contract will be received quarterly.
Tinybeans chief executive officer Eddie Geller said: “We’re thrilled to announce the signing of our largest one-off contract to date valued at over $200k for calendar 2019, with a successful U.S. life insurer.
“Corporate confidentiality policies of the insurer’s Fortune 500 financial owner limit our ability to release our clients’ name in the press.
“We’re proud to partner with them, building on several successful test campaigns they ran on the platform in 2018.
“Tinybeans’ smart analytics will empower us to target and share the benefits of life insurance with the parents who will value the proposition most highly.
“This will add value to their marketing efforts and leverage our platform’s growing power as a trusted source of parenting product recommendations.
“Also, this contract will further drive our goals of getting to cash flow positive through calendar year 2019.”