What AppScatter does
AppScatter Group PLC (LON:APPS) owns and operates a scalable business-to-business software-as-a-service (SaaS) platform that allows users to distribute their mobile apps across multiple app stores such as Google Play and Apple’s App Store.
The company also provides data that helps its clients monitor the usage of their apps with machine learning tools to identify trends, industries and publishers.
AppScatter plans to relist under the name Airnow PLC on AIM following the reverse takeover of US-based mobile advertising company Airpush.
Shares were cancelled from AIM in late October, following a six-month trading suspension while it worked to acquire the privately-owned Airpush through the issue of stock to its owners at a price of 26.8p each.
Airpush shareholders will hold a 75% stake in the enlarged company.
Airpush is similar to appScatter in that it helps users to make money from software applications, with over 120,000 live apps using its software.
Appscatter chief executive Philip Marcella said the merger will create a “global profitable end-to-end platform” to support mobile app developers and publishers throughout “the entire app lifecycle", from creation, distribution and management, to marketing, monetisation, and security.
Marcella added that the takeover will allow the enlarged group to “penetrate a US$90bn addressable mobile app market” and give it audience data on 3.4 billion mobile devices.
Partnership with Bango
Through the partnership, appScatter plans to grow in-app revenues for its customers through the Bango Marketplace.
AppScatter will offer Bango Marketplace to its app customer base, with developers benefiting from “an exclusive offer on high-value audiences of pay-proven users”.
"Improving the effectiveness of user acquisition is a key strategy for many of our existing customers, so this partnership with Bango is a strong commitment to our ongoing support for our clients' future commercial success," Marcella.
- Relisting on AIM
- Airpush shareholders will hold 75% stake of the enlarged company.
- The acquisition expands appScatter’s product suite by adding AI-powered targeted revenue-generating services on mobile platforms
AppScatter’s chief executive, Philip Marcella, said that the merger of the companies would create “a single, end to end platform for the management and monetisation of mobile apps for developers and publishers worldwide”.
“Generating new revenue streams, improving data quality and increasing resources will significantly enhance the group's market position. The board firmly believes that the proposed acquisition will increase value for shareholders".