The tournament and matchmaking platform provider has seen massive growth in its reach in the esports market since the tournament was launched in April, with visits to Mogul.gg increasing by more than 637%.
Social media awareness and mentions have also increased by more than 2,804% and more than 6.65 million Facebook users have viewed Australian Apex Open marketing content.
Mogul chief strategy and commercial officer Jamie Skella said: “The Australian Apex Open was a great launch into the Oceanic esports scene for Mogul and we’re thrilled with the results in terms of brand exposure, reach and number of games played.
“We are now reviewing the data from the Australian Apex Open tournament and will look to further improve the platform in advance of moving to the next step of growth with the imminent launch of the organiser hubs technology.”
The tournament has provided critical data on players in the region as well as further operational learnings for Mogul as it looks to drive its tournament strategy into global markets.
The Australian Apex Open represents validation of the technology and model ahead of the launch of the company’s Organiser Hub technology.
Once launched, partners and esports organisations will be able to design and host their own bespoke esports tournaments in a wide range of titles with ease.
Mogul’s platform integrates with game title API’s (application programming interface) offering rich features and providing gamers with the best user experience possible including in platform chat functionality.