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appScatter expands into Asia with interarrows deal

Under the joint venture with Tokyo-based interarrows, appScatter will base its Priori Data brand in Japan
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Japan has one of the world's largest app markets

appScatter Group PLC (LON:APPS) has expanded its Priori Data brand into Asia after signing a joint venture (JV) with Japanese on-demand internet consultancy interarrows Inc.

The app management and data intelligence group said the JV would initially base its Priori Data platform in Japan, which boasts one of the world’s largest app markets valued at around US$13.7bn in 2017.

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interarrows offers consulting services to customers through its tracking and assessment of technology trends in the global IT industry. The group has a number of significant clients such as Inc (NYSE:CRM), job site Indeed and Yahoo Japan.

Philip Marcella, appScatter’s chief executive, said Japan was an “attractive growth market” for app management and offered the opportunity for “incremental revenue growth”.

He added that the JV was “another milestone” and that the company’s strategy would continue to focus on business development across its key geographies.

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