Immotion Group

Immotion expands deal with Al Hokair after adding Jurassic World VR Expedition to portfolio

"Adding 'Jurassic World Expedition' to our portfolio of experiences is an exciting move for the company,” said chief executive Martin Higginson.

Immotion says Al Hokair is a key partner for the business

Immotion Group PLC (LON:IMMO) has signed a deal with Al Hokair Group for an additional 13 locations across the UAE and Saudi Arabia.

The new sites will form part of the planned roll out of the 'Jurassic World VR Expedition' virtual reality franchise along with its four person free-roaming Raw Data VR Arena, and the 'Thrill Coaster' VR Cinema pods.

The phased roll-out will result in the installation of a further 90 headsets across the region over the next six months if implemented.

"Extending our relationship with Al Hokair Group to a further 13 locations clearly demonstrates the power of both our content and the partnership model we have adopted," said Immotion's commercial director, Rod Findley.

He added: "With over 90 entertainment locations and plans to open more, they are a key partner for Immotion in both this region and the evolving VR market."

The company announced earlier today that it has added 'Jurassic World VR Expedition' to its porfolio following a deal signed with US firm The Virtual Reality Company.

The agreement will allow Immotion to offer the dinosaur franchise to partners in the Middle East and North Africa region and Europe, as well as select sites in the US.

"Adding 'Jurassic World Expedition' to our portfolio of experiences is an exciting move for the company,” said chief executive Martin Higginson.

“This deal will further enhance our VR Cinema pod range, allowing our partners to benefit from this iconic movie brand."

Sparky's will be the first partner to trial the VR cinematic experience, which will sit alongside its coaster pods and the Raw Data VR Arena.

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Market Cap: £19.27 m


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