Locations Sciences Group PLC's (LON:LSAI) David Rae brings Proactive's Andrew Scott up to speed on the work they're now doing with the7stars - the UK’s largest independent media agency.
Rae says the7stars, which runs campaigns for huge global brands such as Papa Johns and Nintendo, has already enjoyed excellent results from using Verify - Location Sciences’ location verification product.
Rae also talks through their new partnership with US group SITO Mobile Ltd (NASDAQ:SITO), which will become the first data supplier to use Location’s Verify platform.
SITO uses big data to help brands target their adverts at particular groups and regions.
