NexTech AR Solutions Corp (OTCMKTS:NEXCF) (CSE:NTAR) has reached a deal with AimCam, a producer of video-capture enabled sports glasses, to sign up for its “try it on” augmented reality (AR) platform.
The company’s webAR offering, which is powered by Microsoft’s face-mapping technology, lets potential AimCam customers have the in-store experience of trying on a pair of glasses from anywhere by projecting images of the eyewear onto their faces.
“We know that consumers prefer not to purchase glasses online because they needed to try them on and see how they look,” NexTech CEO Evan Gappelberg said. “Now, with our virtual ‘try on’ WebAR technology, AimCam customers can virtually “try on” a pair of glasses, see what they look like, and even take a picture to get a second opinion all in real time.”
The eyewear industry is a growing focus for NexTech, and AimCam is the company’s second client in the industry in as many weeks. On October 18, the company signed up sunglasses producer Method Seven to its WebAR platform.
According to data from Forbes, 8 million pairs of prescription eyeglasses were sold online in 2017 — a sizeable market on its own, but still only 4.2% of the total prescription glasses market. That’s a lot of room for growth, the company said.
Contact Andrew Kessel at [email protected]
Follow him on Twitter @andrew_kessel