During September, the video virtualisation company announced a commercial deal with Racing.com to deliver a suite of video experiences to the sports betting website’s subscribers.
First phase rolled out
In the first phase, Linius integrated the Linius Search Widget into Sitecore, the web content management of Racing.com's website to enable individual video content to be converted to virtualised video.
Through Replay Hub, users can assemble and compile footage from Racing.com’s entire video catalogue to review and research races by any combination of horse, jockey, trainer and track.
Linius CEO Chris Richardson said, “Video virtualisation technology transforms the entire world of video.
“As it stands, video is hard to use, as you can’t use it the same way you would use text - it becomes cumbersome to search for a specific section. Linius’ technology has made this possible.”
Using Linius’ patented Video Virtualization Engine, Racing.com’s footage is now enriched to enable content filtering and search functionality as well as search and assembly applications.
Racing.com is the media rights holder for Victorian and South Australian thoroughbred racing, as well as broadcasting Hong Kong and other selected international feature race meetings.
The first stage of the Replay Hub release included virtualising the content, enriching the data and developing a user interface to enable the search and assembly of video.
In action for Spring racing
Richardson said Linius was excited to get stage one live and in-action for this year’s Spring Carnival.
Racing.com CEO Andrew Catterall said in a previous statement: “We have a plan to deliver many more market-leading experiences to Racing.com users over coming months and look forward to announcing them as they launch.”
Linius has made several major advancements over the past 12 months, particularly in sports.
Traction in sports
The company has landed deals with Australian Football League’s Essendon Bombers and enlisted video platform provider Swanbay TV as a distribution partner for the rollout of the Linius Sports Club Solution across Europe.
“One of the main places Linius is getting traction in the market is in sports. Video is the future, everyone is moving in that direction and Linius is leading the race in this field,” Richardson said.
Linius is working with one broadcaster that has 12 million subscribers on its platform.
Early modelling has shown at $5 per month per customer, at a conversion rate of 25%, this would equate to $1.8 billion in additional revenue.
“We’re seeing a number of what I’d class as heavyweights from the media and entertainment space that are extremely exciting for Linius and broadcast is one of our key verticals,” the company’s CEO added.