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BigDish doubles restaurant sign-ups as new strategy makes early impact

Numbers of restaurants signed up have increased by 150% to 351 since November

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Tasty PLC is rolling out BigDIsh across its WildWood and dim t outlets

A switch to centralised telesales marketing from Manchester has doubled the number of restaurants using its yield management system in just a month, BigDish PLC (LON:DISH)  said today.

Numbers of restaurants signed up have increased by 150% to 351 since November, with January alone seeing a 120% rise.

The improvement coincides with the appointment of telesales specialist Tom Sumner as chief executive in November.

He added that deal quality has also improved with seven-day availability rising by a third and the number of half-price or 2-for-1 deals rising almost five-fold.

After a trial with Tasty PLC’s Wildwood outlet in Bournemouth, the service, which is designed to help restaurants fill tables at quiet times, will roll out to 56 Wildwood and dim t sites this year.

Sumner said it has been a ‘great’ start to the year.

“The primary focus for the year is restaurant acquisition and accelerating the growth of restaurant numbers to build out a national product,” said Sumner.

“Building a national product with increasing restaurant numbers will enable BigDish to leverage national brands for large-scale marketing partnerships drive consumer acquisition which is integral to the strategic marketing plan.

 “It is anticipated that some of these deals will be monetised and that going forward the sums involved may be more significant than future transactional revenue.

“BigDish is aware that currently such a positive scenario may not have been considered by its shareholders or observers of the company.”

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