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Bango expands presence in Asia, Latin America and Africa with new Google Play launches

The company's direct carrier billing function in the Google Play store has been enabled for the Entel mobile network in Peru, Sun Mobile in Hong Kong and MTN in South Africa

Bango PLC - Bango expands presence in Asia, Latin America and Africa with new Google Play launches

Bango PLC (LON:BGO) said it has successfully launched carrier billing routes in the Google Play store for new operators in Asia, Latin America and Africa.

The mobile commerce group said customers in Peru, Hong Kong and South Africa will now be able to pay for content and services in Google Play by using the Bango Platform to charge the cost to their phone bill.

READ: Bango bounces as it inks platform deal with leading global telecoms provider

Over six weeks, the direct carrier billing function in the Google Play store has been enabled for subscribers of Entel in Peru, Sun Mobile in Hong Kong and MTN in South Africa.

Bango also said that to ensure continuous revenue growth from carrier billing across these new routes, its technology will be applied to increase payment success, user acquisition and engagement.

"Ever more operators across the world standardize on the Bango platform to bring mobile commerce experiences to their customers", Bango chief executive Paul Larbey said in a statement.

"In addition to activating payments in Google Play and other app stores, Bango technology enables operators to offer third-party products bundled with their customer plans or marketed directly to their customers through Facebook and other platforms", he added.

The news sent Bango’s shares 7.7% higher to 151.9p in early deals on Wednesday.

Quick facts: Bango PLC

Price: 169 GBX

LSE:BGO
Market: LSE
Market Cap: £125.75 m
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