The e-commerce specialist said growing the number of customers using direct carrier billing (DCB), a one-click method of charging purchases to a user’s mobile phone bill, is a “powerful way for operators to capture more value” from the consumption of ‘over-the-top’ content and services.
Bango said du customers were offered a chance to re-engage with DCB within an approved credit limit, and that within two weeks of launching the campaign 20% of du customers wanting to spend in the Google Play app store had re-engaged and made a least one purchase with carrier billing.
"Bango technology combines payment data insights with smart marketing technology to enable mobile operators and merchants to get the right message, to the right user, at the right time. This combination provides a powerful route to attract and grow the active user base", Jim Plimmer, Bango’s senior vice president of products strategy and sales said in a statement.
“Bango is a long term, trusted partner du uses to power these services, which include Google Play and Amazon Prime. The success we have experienced with the latest Bango technology is significant, we are excited to apply this technology to activate and grow new audiences for our mobile commerce offerings", added Baseil Zaki, head of value added services, devices & loyalty at du consumer services.