LoopUp Group PLC (LON:LOOP) said it has extended its flagship solution, LoopUp, to include global cloud voice services via direct route integration with Microsoft Teams alongside its premium remote meetings capability.
The conference call and remote meeting specialist said the new capability will allow users to make and receive voice calls directly from their Teams interface on any device irrespective of location. The extension also officially launches a new scope of LoopUp, which has to date been available on a limited geographic basis.
LoopUp said it has a “highly differentiated set of assets” to drive market share and material medium-term business growth in the direct routing market, adding that it has a “running start as an existing player and early mover into the cloud voice market”.
In a statement, LoopUp’s co-chief executives Steve Flavell and Michael Hughes commented: "Great communications have always been at the heart of successful organisations, now more so than ever. [Coronavirus] has intensified and accelerated a change in working habits as companies consider how best to better leverage remote productivity tools at their disposal. 2020 is proving a very successful year for our premium remote meetings solution but this is no time to stand still."
"With change comes opportunity, and there is clear enterprise demand - including a material portion of our professional services customer base - to extend Microsoft Teams into business telephony. We believe we're fantastically placed to win market share in this significant landscape-changing opportunity.
“We're very excited to announce this major extension to LoopUp - now a premium cloud solution for business-critical external communications, encompassing cloud voice for Microsoft Teams and premium remote meetings", they added.
The company's shares rose 10% to 209p in mid-morning deals on Wednesday.
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