Seeing Machines Ltd (LON:SEE) has told investors it is officially expanding its driver monitoring technology to become an overall vehicle interior occupant monitoring system (OMS).
It will allow the company’s technology – which conducts head, eye, and face tracking using cameras – to apply not only to the driver but concurrently also passengers in vehicles.
The expanded product will be available for automotive production programs starting in 2023, the company said.
Becoming an OMS will open a market opportunity worth an estimated A$1.5bn, with the incremental revenue opportunity estimated at around US$350mln, it added.
The company noted that as an OMS the technology will enable more reliable and cost-effective passive safety systems, including the use of AI automation in interiors.
It also noted that the current DMS system will be able to offer an array of additional high-value interior and occupant sensing features with little increase in the camera, illumination, or embedded processing cost.
Nick DiFiore, SVP for Seeing Machines’ automotive division, described it as a very important step in the company’s vision which is to truly enable automobiles to see, understand, secure, and assist its occupants.
"We expect our automotive Tier 1 and OEM customers to be excited by the reality of a non-compromised DMS ready for any Euro NCAP eventuality, with the promise of extending safety and convenience features to vehicle passengers without inflating the overall system cost,” DiFiore said in a statement.