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Seeing Machines partners with Qualcomm to design driver monitoring system

The company said as part of the relationship it will work to further optimise its technology stack for Qualcomm’s Snapdragon Automotive Cockpit Platform architecture and its acceleration hardware for use with automakers and tier-1 suppliers

Seeing Machines Ltd. - Seeing Machines partners with Qualcomm to design driver monitoring system

Seeing Machines Limited (LON:SEE) said it has agreed to partner with US computing firm Qualcomm Inc (NASDAQ:QCOM) to design a driver monitoring system (DMS) incorporating its cabin monitoring technologies.

The AIM-listed firm said as part of the relationship it will work to further optimise its technology stack for Qualcomm’s Snapdragon Automotive Cockpit Platform (SACP) architecture and its acceleration hardware for use with automakers and tier-1 suppliers. The company also said its previously announced embedded development kit (EDK) for the Snapdragon Automotive Cockpit Development is now available to select tier-1 and original equipment manufacturer (OEM) customers.

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Seeing Machines said the EDK will give customers an “efficient turnkey means” to realise an accelerated form of its driver monitoring feature stack on the Snapdragon Automotive Platforms, adding that the EDK is capable of supporting single and multicamera DMS and full interior monitoring, as well as a carefully engineered automotive-grade DMS reference camera that it said “fully leverages” its expertise in algorithms, embedded processing, and optics.

"Seeing Machines is proud of this unique relationship with Qualcomm Technologies, the industry leader in automotive cockpit solutions. Recognising the immense long-term opportunity for ADAS and/or infotainment integration, in terms of OEM cost savings, expanded system capability, increased safety and accelerated market penetration, this engagement is a very effective way of bringing our increasingly capable full in-cabin monitoring technology stack to the vehicle cockpit. Further and importantly, we are able to address the inherent OEM technical and time-to-market integration challenges”, Seeing Machines chief executive Paul McGlone said in a statement.

"Our path to integration with Qualcomm Technologies' Snapdragon Automotive Platforms has been designed to leverage our unique systems knowledge and safety focus in a way that supports complete flexibility for Tier-1s and OEM customers as safety and convenience features become more expansive and complex across high volume and diverse vehicle platforms. We expect this engagement to deliver significant incremental volume on top of our existing business plan", he added.

Quick facts: Seeing Machines Ltd.

Price: 9.5 GBX

AIM:SEE
Market: AIM
Market Cap: £355.04 m
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