Collaborate Corporation Ltd (ASX:CL8) chief executive Chris Noone speaks to Proactive Investors about the emerging industry known as the collaborative, or peer-to-peer, or sharing economy. The company operates peer-to-peer marketplaces underpinned by a proprietary PeerPass verification platform. Its businesses include DriveMyCar, MyCaravan and Mobilise.
"We've got a dual focus on working with strategic partners and also marketing directly to consumers, both on the supply and the demand side. So we leverage both of those great opportunities that we have, but what we look to do is do it cost-effectively... so we get lowest cost per acquisition and the highest number of users," says Noone.